With mariachi bands providing the musical entertainment, the entire scene seems like one big fiesta.
One of the oldest and most established mariachi bands is Mariachi Tapatio de Alvaro Paulino.
WSJ: Mariachi Bands Busy With Virgin of Guadalupe Festivities
The nonprofit teaches mariachi to youth out of Saint Paul School in East Harlem.
WSJ: Mariachi Bands Busy With Virgin of Guadalupe Festivities
The Ponce family began the Mariachi Academy of New York 10 years ago.
WSJ: Mariachi Bands Busy With Virgin of Guadalupe Festivities
Mariachi bands have had to overcome the stigma of not being taken seriously.
WSJ: Mariachi Bands Busy With Virgin of Guadalupe Festivities
Mariachi bands have also been hired to serenade the pontiff at his arrival.
"He was one of the first mariachis here when there was like no mariachi work at all, " said Mr. Paulino Jr.
WSJ: Mariachi Bands Busy With Virgin of Guadalupe Festivities
Mr. Paulino Jr. started a mariachi conservatory in Bushwick, where he lives.
WSJ: Mariachi Bands Busy With Virgin of Guadalupe Festivities
Then the demonstration seems almost dutiful, by rote, and then there is a sudden mood of celebration as a trumpet plays a Mariachi tune.
And the young people from the Mariachi Master Apprentice Program who will perform for us a little later on, they have even recorded their own CD.
Born into a large Mexican immigrant family in San Antonio, Escovedo was heavily influenced by his father, who loved music and often sang in local mariachi bands.
Families will devote a day to cleaning the graves, decorating them with candles and flores del muerto (flowers of the dead), having picnics and dancing to mariachi bands.
Last month, the genre received international recognition from the United Nations Organization for Education, Science and Culture (UNESCO), an act that was hailed by mariachi musicians across the world.
WSJ: Mariachi Bands Busy With Virgin of Guadalupe Festivities
He's also the mariachi director at a program run by a nonprofit out of the Brooklyn Music School that began last year, and he started an all-female mariachi band in February.
WSJ: Mariachi Bands Busy With Virgin of Guadalupe Festivities
Mariachi playing goes back five generations in their family.
WSJ: Mariachi Bands Busy With Virgin of Guadalupe Festivities
The craggy Charles Bronson vaqueros, Hispanic cowboys with their fancy rodeo shirts and Stetsons, and the Tejano bands playing the mix-and-match sound of chilli: shades of country and western, mariachi, blues - even a dash of Bavaria with the accordions.
Now, "it's only mariachi, " he says.
WSJ: Mariachi Bands Busy With Virgin of Guadalupe Festivities
The annual Return of the Chili Queens festival seems to transplant this whole end of town south of the border: there are stalls selling the full, mad range of Mexican wrestling masks, and the sombrero-topped mariachi troupes stationed outside each restaurant somehow succeed in exuding an air of sombre artistry.
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