The company endeavored to enhance its market position by taking advantage of changes in the competitive landscape and developing its position in the international market.

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With this convergence of mobile and landline businesses, China Telecom hopes to achieve long term growth by increasing its subscriber base, establishing its market position as well as gaining competitive advantage.

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Then, put those metrics into action by taking specific steps to either improve your position or take advantage of your market leadership.

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"Operating towards the value end of the market should have placed the retailer in a strong position to take advantage of the consumer trend towards low-cost fashion, " said Anusha Couttigane, from retail consultancy Conlumino.

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The company has taken advantage of its healthy balance sheet to make acquisitions and shore up its market position.

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What it will do, however, is help you take advantage of reduced prices and better position your portfolio for the next bull market.

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Now that business seems to have stabilised, banks must pull off a harder trick than the simple one of slashing jobs: how to position themselves to take advantage of an upturn, while keeping costs tight in case the market turns down again.

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