The fundamental manager oftentimes is predicting, so he may move into a market that the trend followers could be the opposite way, because he believes something has changed.

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His lectures, and eight books, expressed a deep hostility to government intervention in the market, a policy favoured by followers of John Maynard Keynes, an English economist who was especially influential in the 1930s and 1940s.

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In 1997, he asked a free-market former minister, Alain Madelin, what his followers thought of him.

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The best way to begin building your brand is to communicate and engage with followers, rather than by trying to market to them.

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On the contrary, breaking through the noise of all the options in the market today, and then staying ahead of the inevitable fast-followers, makes it more challenging than ever.

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" Mr. Coase's transaction costs "find no place in the mathematical models that the followers of Adam Smith developed to explain the superiority of the market's invisible hand to the controlling hand of bosses.

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The company he transformed from a struggling textile maker into a sprawling conglomerate involved in insurance, railroads, utilities and manufacturing remains closely identified with him and followers are skeptical that any one person, or several, can consistently beat the market the way Mr. Buffett has over four decades.

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For followers of economics, the modern history of the baseball-card industry offers useful lessons about market responses to profit, anti-trust laws, business failure and inflation.

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