The alternative, staying in an up-market niche, was beginning to look less and less viable.
By focusing squarely on serious readers, the Kindle carved out a tremendously valuable market niche.
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This simple, risk-averse model is built on market niche differentiation that has resulted in accretive dividend yield.
Some musicians are creating their own new genres within the fitness market niche.
Finding a way to shrink your bookings at this pace in a rapidly growing market niche is a compelling feat.
Old reputations, of course, die hard--and Federated's was that of an unknown firm mired in one market niche with limited growth prospects.
Once you have clearly defined your market niche, the next step is to develop winning strategies to ensure your success in China.
But Amazon.com can challenge Apple in a market niche, the market for reading devices, as the company has a content advantage over Apple.
By staying open-minded and flexible in his thinking, he was able to move to a market niche (education) that his organization was particularly well suited for.
Where twenty years ago you had about four options for reaching out to your market niche, in the 21st Century you have a confusing mash of choices.
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Lebowitz added that Grace is a prime target for an acquisition as they are a market leader in a niche market.
Does Mr. Silbert really support fixes to the public markets, given SecondMarket's private-market business niche?
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Whether or not single-seater cars move from the oddity niche of the market to a genuine, sustainable niche in transportation remains to be seen.
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"Because it's a niche market, five or six people can have a huge effect, "he observes.
"This is a niche market with a very international buying public, " says managing director Kuno Fischer.
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Years ago you just worried about your sector, or your niche market in that sector.
The company caters to a niche market, focusing on making unique and experimental spirits from all-natural ingredients.
In turn, New Jersey has bred a small niche market of public-relations firms that handle headline-grabbing scandals.
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Germanium still offers certain attributes that are preferable to those of silicon, so it has its own niche market.
Keith Neilson of Craneware identified a niche market in providing software for health care billing systems for US hospitals.
Spark Networks spokeswoman Gail Laguna argues that religion has a real power to pull together a niche market online.
Instead, it largely stuck to its niche market and thrives to this day.
Another highly specialised exporter, Robin Veitch, has also found that being in a niche market provides only limited shelter.
But rising sales of vinyl, up 20% in the past year, are helping to keep a niche market alive.
"In terms of the numbers of units that Apple could sell, professional film is a small niche market, " says Meloni.
Do these niche market users deserve to have their needs put front and center when it comes to product development?
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When we moved to the U.S., the market was too niche and we decided to grow and expand our offerings.
Its deal with GoGo Inflight Internet allows passengers to browse SkyMall for free, escalating what is already a niche market.
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