While Apple owned just 5.4% over the overall handset market during the second quarter of 2010, according to market research firm IDC, it grabbed 18.5% of the smartphone niche during that perieod, Strategy Analytics figures.

FORBES: Apple And Samsung Race Past Nokia To Become Top Two Smartphone Vendors

After listening to the potential market, I found there was a niche available at the very high end of the price and quality spectrum for custom strategy reports.

FORBES: Magazine Article