Although there has been some cable cutting, in which consumers drop pay TV and either use antennas or run a service like Netflix through an Internet connection, traditional TV distribution has an insanely high rate of market penetration.

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Every year Sirius XM pays a large sum to its OEM (original equipment manufacturers) partners to keep its radio equipment flowing into the new car market at around a 60% penetration rate.

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Rising disposable income, the growth of the middle class and a relatively low penetration rate for appliances are making the Philippines a hot market for consumer durables.

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