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Effective customer selection requires segmenting a market based on the benefits that customers receive and perceive in the product or service.
FORBES: How to Break Through a Growth Stall
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One clear danger is that they may alienate customers, who will welcome better service but may be more doubtful about uses of the technology such as finely segmenting the market or targeting customers individually.
ECONOMIST: Always-on people
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Heineken will be able to provide product innovation, and it'll use Femsa's distribution channels to sell its global premium brands like Heineken Pilsener beer, Tiger and Star, and its know-how on segmenting a market into different target niches.
FORBES: Magazine Article
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A.s brought with them sophisticated, quantitative, attribute-based techniques for segmenting markets and assessing market potential.
FORBES: Book Excerpt