If the value placed on the house is below the true market value, when you add in transactioncosts, there usually is nothing left anyway so it is not sold.
What the two sides of the Coasean coin have in common is that high transactioncosts prevented a freer-flowing market for labor and talent from prevailing.
Digital is the fastest-growing and arguably most strategic sector of the advertising market, yet an agency executive recently told me that transactioncosts are 300 percent greater than for television.
Can you imagine eBay in the US waiving listing and transaction fees just to gain market traction, and just relying on advertising income to cover operating costs?