The 10 sessions will combine Champagne- and wine-specific topics with more general, practical business education, including marketing, human resources and brand management.

CNN: Learning to lead in Champagne

He oversees marketing, brand management and advertising for Cadillac in markets around the world.

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In the newly created position, Ferguson will be responsible for marketing, brand management and advertising for Cadillac in markets around the world.

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We are a highly-focused international brand marketing and distribution company with a clear strategy underpinned by world class distributor management and financial processes.

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