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The principles of Feng Shui got me thinking about what influence the placement of things and objects in an advertising environment can affect the impact and outcome of a marketing campaign.
FORBES: Feng Shui, New Offices, Advertising and StrawberryFrog
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The most inconvenient truth of all is that these activists' obstructionist lawsuits prevent the marketing of products that offer palpable, demonstrated benefits to the environment and to the welfare of farmers.
FORBES: Magazine Article
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Penney attempted a complete transformation of its brand promise yet failed to infuse every customer touch-point the merchandising, marketing, customer service and store environment with its new character.
FORBES: J.C. Penney: Change Leadership Can Pull It Through
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An interesting example of a product that is both easy on the environment and delivers consumer benefits was pointed out to me by a member of the marketing faculty at Yale, K. Sudhir.
FORBES: Moving Energy Efficiency Beyond The Business Case for Sustainability
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This increasingly competitive environment could continue to impact the marketing commitments and related revenues from consumer products customers.
FORBES: WebMD Ends Search For Buyer; CEO Out; Guide Weak; Shrs Off
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Avnet said the weak profit forecast reflects the lower revenue in the technology solutions group, lower profits margins in the Western regions in electronics marketing due to a weaker sales environment, and a greater-than-expected mix shift in electronics market, with better sales in the lower-margin Asia region more offset by weaker sales in higher-margin Western regions.
FORBES: Avnet Warns On Sept. Qtr; Shares Down; Arrow Also Falls
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Sarah wants a job in marketing but admits she finds the prospect of finding a role in the current environment both intimidating and bewildering.
BBC: Beating the recruitment machines
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In such an environment, the reflex reaction is to freeze spending, especially in areas like advertising and marketing.
FORBES: Pop Goes the Social Networking Bubble
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Appirio worked with Barry and his core sales operations team for managing the salesforce.com environment and doing the analytics, with the IT department for device management, with the marketing team for content creation and porting, and with the regional sales directors to drive adoption, use, and collaboration.
FORBES: Kindred Healthcare Empowers Sales Reps With iPads And Salesforce.com