"It's great exposure for future business for those people who don't know Annapolis, " said Del Signore, who noted the visitors bureau is planning a marketing campaign to coincide with the game to point out nearby tourism opportunities.

WSJ: Military Bowl moving from DC to Annapolis

Most brands, after all, are still in a habit of budgeting, planning and producing a marketing campaign or two a year with a few drive periods.

FORBES: Creativity At Market Speed

To rebound, the party is planning a large-scale marketing and outreach campaign over coming months, reaching into neighborhoods and regions of the country where Republicans don't usually fare well, Mr. Priebus will announce, according to his speech.

WSJ: RNC Issues Scathing Analysis of GOP