Be sure that the visibility developed in Step 1 permeates the entire marketing effort.
Some kids aren't even aware that they're participating in a word-of-mouth marketing effort on an unprecedented scale.
Today, as little as 20% of the marketing effort is done upfront before putting elements to the test.
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Products like Eloqua and Marketo help companies move beyond optimizing a web site to optimizing a multi-channel marketing effort.
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Eric Kim, now the CEO of Soraa, was charged with the marketing effort.
The American Christmas Tree Association, the artificial-tree retailers' group, said it welcomes a stronger marketing effort from live Christmas tree farmers.
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Beyond making ads, todays marketing effort requires technologists, usability experts community managers, retail specialists and sometimes even a mathematician or two.
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If you break down the cost by the number of consumers viewing the commercial, the marketing effort could potentially be very profitable.
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Even so, fund managers such as Pioneer and Flemings are putting their marketing effort into educating these brokers to promote their funds.
"We have a huge marketing effort behind us with the various newspaper groups that will promote the match on their websites, " he said.
He feels that a substantial marketing effort by Sun and its partners would be required to make a real impact on the market.
However, even without a concerted marketing effort, the Exchange continues to grow at a steady pace, enrolling new businesses and employees each month.
Colorful handguns and even semiautomatic rifles are part of a marketing effort to get firearms in the hands of women and younger buyers.
The Forbes list of best social media campaigns shows just what it takes to create a marketing effort that stands out on the Web.
There are many more facets to a successful marketing effort today.
Doritos begins its Super Bowl marketing effort early in the fall.
Its highest-profile marketing effort so far has been to sponsor a dog show in Singapore, not something Net hipsters anxious to spend their cash would naturally warm to.
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During the launch, the marketing effort focused on strategic work.
With the release of Windows 8, Microsoft is in the midst of its largest marketing effort ever, hoping to reach 2.1 billion people over the next several months.
The industry will agree to limitations that appear to reduce the likelihood that investors will be cheated, such as disclosure in footnotes, as long as marketing effort is unimpeded.
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The management changes come as BMW is preparing to unveil its redesigned X3 sport-utility later this month and launch a new marketing effort to get Americans to custom-order their cars.
Make sure your sales funnel is fine-tuned before you launch a content marketing effort so you can turn these potential customers into sales, conversions, or whatever other metric you may be striving for.
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"I know our customers are going to embrace Januvia from the moment we put it on the marketplace, " says Patrick Magri , the Merck vice president who will lead the marketing effort for the drug.
The judges shared the same opinions on some campaigns, such as the marketing effort behind The Blair Witch Project, which came in as the best-ever social media campaign--and one of the first of its kind.
The current marketing effort was built around the launch of the latest-generation Camry, a humdrum people-mover that has been the best-selling car in the U.S. all but of the one of the past 15 years.
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Buzz marketing is a term for a grass-roots marketing effort designed to create excitement outside the normal kinds of advertising, and Schiller says they have a person at Apple who works on that as well.
Scale economies come into play in other areas, such as reinforcing its brand by making a global marketing effort and helping its bottlers, most of whom are independent, learn from the experiences of their counterparts in other countries.
Catching up with Amazon.com, which has just launched new online bookshop sites for Germany and Britain, will be costly for Bertelsmann but its increased Internet presence is bound to add to the overall marketing effort put into book sales.
The other 1.5 million households belong to a consortium called the National Rural Telecommunication Cooperative, which pays DirecTV a licensing fee to resell its services in certain areas and makes no marketing effort to draw more subscribers in those regions.
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