My recent research on inter-organizational trust showed a marked absence of ethics literature referenced in marketing, strategic business and economics literature which is ironic since benevolence is a core component of trust!
And Peter Kim of Forrester, a consultancy, points out that when Microsoft sent laptops loaded with its new Windows Vista software to influential bloggers in an effort to get them to write about it, the resulting online discussion ignored Vista and focused instead on the morality of accepting gifts and the ethics of word-of-mouth marketing.
Some professors see ethics as separate from their own subjects, such as accounting or marketing, and companies have their own training programs for new hires.