To understand the marketing implications of this collaborative consumption trend, our Campbell Mithun team both talked to marketers on the sharing front lines and conducted a quantitative consumer survey for insights about consumer attitudes.

FORBES: Collaborative Consumption: Should Marketers Be Afraid?

Regardless, the shift in thinking will have substantial implications for the future of American marketing strategy.

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The results are likely to have important implications for the marketing, development and invention of new drugs to treat cardiovascular disease, America's number-one killer.

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The abundance of marketing technology has two important implications.

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Yet another piece of research coming from a leading US school has potentially important implications for marketing departments.

CNN: Researching the business world

To get the approvals, King promised verbally not to promote AtroPen until the FDA's neuropharmacological drug products division had a chance to assess the policy implications of distributing counter-terror drugs and look at and comment on the AtroPen marketing materials.

FORBES: Magazine Article

"If they did a hardware recall it would have much bigger brand implications, " says James Fox, chief strategic officer of Red Peak Group, a marketing consultancy.

FORBES: Magazine Article