But from a marketing perspective, having Wade in a pair of shoes other than Nikes could be beneficial to him.

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Marketing is in a unique position to bring a longer term, market-driven perspective to the planning table.

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When Hurricane Sandy devastated the shoreline around the Northeast, we were reminded how, from a marketing perspective, breaking news and trending topics sometimes call for quick changes in messaging and creative content.

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Their sponsorship agreement indicates that UPS is the official delivery service and official logistics company of NASCAR, which has allowed UPS to connect with millions of perspective customers in addition to giving the company a great sports marketing platform to tell its story.

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Or if your would-be mentor works in advertising or marketing, you could offer up some ideas or strategies from a youthful perspective.

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Successful marketers keep this in mind and maintain a broad perspective, one that emphasizes the integration of marketing and other essential business processes, rather than a single-minded reliance on any one factor .

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This is great from a data flow perspective, and remarkable in terms of social science and, of course, marketing.

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