Government can help to ensure that more children are born into supportive circumstances by funding social marketing campaigns and nongovernmental institutions that encourage young people to think and act responsibly.

FORBES: 6 Milestones for Entering the Middle Class

But they left homegrown institutions short on technology, innovation and marketing savvy.

CNN: The Asiaweek Financial 500

But the big tasks for Mr Fox are to build a solid governing coalition in Congress, rather than rely on his popularity with Mexicans at large, and to turn marketing slogans into far-reaching reforms of the country's institutions.

ECONOMIST: Mexico

"It's for the greater financial stability of these two institutions, " said Addison, who is also MoMA's director of marketing and communications.

CNN: MoMA and Tate announce joint Internet venture

It sponsors a Spanish-speaking marketing consultant, who addresses churchgoers about the dangers of predatory lending and the benefits of using institutions recommended by their church or community leaders.

ECONOMIST: Banking for immigrants