In just the past month, Burger King has introduced no-bun burgers, and the Subway sandwich chain has introduced a joint marketing promotion with the Atkins Diet Center to promote low-carb wraps.
In 2004 in the stone ages of CSR when paying clients were scarce, I was asked to help the Canadian arm of a multinational dairy and food corporation develop a cause-marketing promotion that would be featured on milk cartons.
Nielsen BookScan's definition of bulk sales includes quantities bought by corporations or associations either for resale or free distribution, and quantities purchased by their authors, regardless of whether the writers intend to resell the books, give them away, or use them to fulfill a direct-marketing promotion.
The organisation runs events, funds marketing and promotion, as well as providing security and some cleaning services.
That has the foul odor of marketing and promotion as opposed to reporting.
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Seed money was required for hiring talent, marketing and promotion, office space, and for technology to make it all happen.
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She gave us each Christmas ornaments as a gift of the season, but then peppered us with questions about fund-raising, marketing and promotion.
Zynga is almost six years old but Facebook is still its primary distribution, marketing, promotion and payment platform for online games like Farmville, Zynga Poker, Mafia Wars and Words with Friends.
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Ms Harney recently took delivery of a new report on enterprise strategy by a committee chaired by Eoin O'Driscoll, managing director of Aderra, which argues not only for more emphasis on high-value-added sectors and scientific research but also for greater efforts in marketing and promotion, in which Ireland has been weak.
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You can test your marketing and get more promotion than you ever could on your own.
How a raw amateur lined up so many blue-chip names is a lesson in marketing and self-promotion.
Other incentives were said to have included exclusive promotion and marketing support for the studios' new releases.
Each discipline has staked out a vital corner in the promotion and marketing of companies, causes, ideas or individuals.
The cap would apply to everything except engines, drivers and promotion and marketing.
Rewards costs increased, showing the card users are paying bills and redeeming rewards, which were offset partly by lower promotion and marketing expenses.
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These organizations are great for information, cross promotion and marketing.
"The real problem I think has been that the usual promotion, marketing and publicity plans for authors with big fall books have been thrown completely into disarray for several weeks, " said John Baker, editor of Publishers Weekly.
As an example, last week, I signed the Travel Promotion Act, a law that will establish active promotion and marketing efforts to encourage foreign citizens to come visit the most dynamic cities, the most entertaining destinations, and the most beautiful natural resources in the world.
YouTube managers score each channel on factors such as long-term marketing plans and cross-promotion planned with other channels.
Coming to VMware, Hutchison got a promotion to chief marketing officer.
They understand that a process like tracking the impact of a trade promotion across several marketing and sales channels is never going to be as simple as using Google to find out what happened to a friend from high school.
Less than 24 hours after being told that he was being let go -- enough time to pack up his desk and send a farewell e-mail to colleagues -- he received news that his position in video promotion and strategic marketing had been saved.
Other advantages to the franchisee include cost savings from the bulk buying capacity of a large operation, and the marketing benefits of central advertising and promotion of the business.
Chris Snyder, director of marketing at 2K Sports, said the promotion resulted in an uptick in sales.
Advertising - which is known as 'above the line' marketing - is the most noticeable form of promotion but there are many others too.
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Push marketing and the 4 Ps of price, promotion, place and product have been replaced by buyer enablement and outcome, proof, value and experience.
His track record for successfully joining product, promotion, and direct-to-consumer marketing sets a compelling stage for both MOG and "Daisy" within the burgeoning and competitive digital music space.
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Major consumer internet and financial services companies are also highly motivated, as they see a path to greater advertising and promotion-based revenue if they can demonstrate more marketing value through closing the loop.
The fundamental bedrock of marketing includes the four Ps: product, price, place and promotion.
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