Taylor Aldredge, a marketingrepresentative for a tech company, sat in the terminal or on a parked plane at Logan Airport in Boston for more than five hours on Wednesday, awaiting his delayed flight to New York, he said.
"Incremental revenue from paid search was far smaller than expected because existing customers would have come to eBay regardless, whether directly or through other marketing channels, " said an eBay representative.
Customer service is without doubt a huge arrow in the marketing quiver, and a smart customer service representative is worth his or her weight in gold.