Sales and marketing staff can be kept up to speed on potential opportunities in related markets.
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When Cirne started New Relic in 2008, he decided to run it with a far leaner sales and marketing staff.
When marketing staff has a direct view of what is happening in a web site, problems can be found and fixed faster.
One of the key additions to the marketing staff was Mr. Polisky.
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Each of the four companies also has a much larger sales, support and marketing staff, and more experience selling to the corporate world, than does Netscape.
Most jobs will not be on the factory floor but in the offices nearby, which will be full of designers, engineers, IT specialists, logistics experts, marketing staff and other professionals.
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Baron agreed to handle all the marketing--not the company's forte--and by 2005 he had built a sales and marketing staff of 18, 10 of them devoted to drumming up mobile customers.
Crestron sells its products through a small army of 15, 000 independent partners and dealers tiny home-theater vendors to major home builders backed by an internal sales, customer-support and marketing staff in 57 offices spanning 45 countries.
Based on our modest success selling Little Pim without marketing or staff, I asked him to imagine what we could do with an actual budget?
We handle the expense side from team guarantees to game officials, marketing budgets to staff expenses and all overhead.
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The new company will be known as Dulas MHH Ltd, and is looking to employ new sales, marketing and technical staff.
The US parent has already gone through two other bouts of cutbacks by axing some of its US titles and laying off marketing and conferencing staff from the US operation.
The company thinks the value for very fast response times on dynamically updated information is very broad, far beyond returning results to impatient retail customers, because it allows users such as business analysts, marketing and advertising staff to ask more questions and then develop and refine models.
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On the optimistic side, maybe your sales staff are working marketing leads better than anticipated.
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You get half the cash, so you get half the staff, half the marketing, and therefore half the outcome.
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That leaves the Japanese houses with no money for marketing or hiring the sort of experienced staff who might persuade their clients to pay more.
The balance of its staff are in sales, marketing and administration.
He boosted the marketing budget by 6% and added nine staff members to that department.
"You can't just expect people to walk in, " she says of cultural facilities, stressing the need for staff to be more assertive in marketing.
Microsoft, which has about 92, 000 total staff, has about 6, 000 marketing employees.
Tony Townsend, marketing manager at Newquay's Hotel Victoria, said staff had been working hard to put together profitable packages that would offer good value for people coping with increased bills and economic hardship.
With a process for effective marketing measurement in place, it is essential that all relevant staff be aligned.
Diana Roberts, tourism marketing and development manager at the centre, said that tourism staff last year helped 70% more customers than in 2010 as a result of the move.
So fierce is the competition, that insurers are losing staff to rivals and blowing much of their budgets on marketing gimmicks.
Not least, the company has more than doubled its staff, to 289 employees, including a new chief marketing officer and a couple of VPs.
At Andreessen Horowitz portfolio companies can reach the operational partners or staff who work specifically on areas such as recruiting, marketing, press and the like.
The fourth and last phase, scheduled to begin in May 2012, will be dedicated to the implementation of the business and marketing plans, which includes adjustment of current advertising rates and possible staff re-assignments, as well as monitoring of progress in achieving financial sustainability.
Jobs in sales, marketing, distribution and artist management among the group's overall 5, 500 staff are likely to go.
They plan on doubling their staff of 26, and up their current word-of-mouth marketing to media buying, banner ads and lead generation.
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"You can't get the support structure, you can't get qualified technical staff, and you certainly can't get investment, " says marketing manager Phil Ingram.
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