Lacuna, at The Maslow, is an all-day bistro that draws in Sandton's business crowds.
And blogs fulfill that deepest of human needs as defined by psychologist Abraham Maslow: self-actualization.
Maslow Media also enjoys an advantage over other small businesses because it's owned and operated by women.
These are not things you buy when you are at the low end of Maslow's hierarchy of needs.
Psychology courses introduce students to Maslow's "hierarchy of needs, " a pyramid diagram created by the American psychologist Abraham Maslow.
Self-actualisation, at the top of his pyramid of needs, is the state that has most fascinated followers of Maslow.
You can worship at the Maslow Pyramid as much as you like, but nothing drives sales like a commission.
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Maslow died in semi-retirement in California where he had moved because of ill-health.
Maslow's theory has its critics, but his overall point makes obvious sense: The more comfortable you are, the more time you spend thinking about yourself.
And, Ms Maslow warns, the procurement process can be painfully slow.
But Ms Maslow says government work can expose contractors to a greater risk of litigation, because a company may have unwittingly failed to comply with government regulations.
Sandton's latest entrant is The Maslow, a hip, designer offering by the Sun International hotel group that opened at the end of 2012, offering 283 rooms in an urban park setting.
Western Europe has turned Abraham Maslow on his head: rather than leading us up his Hierarchy of Human Needs, they seem to value little more than the animal security of the bottom rung.
Once we've taken care of those, we can attend to our craving for love and companionship, and then on to our desire for self-esteem and, finally, to our need for what Maslow called self-actualization.
The technologies we invent have tended to move up through Maslow's hierarchy of needs, from tools that aid us in safeguarding our bodies to tools that help us to feel peppier, prettier and more special from tools of survival to tools of the self.
Maslow helped a bit by giving a list of people he felt had reached self-actualisation: Abraham Lincoln, Thomas Jefferson, Albert Einstein, Eleanor Roosevelt, William James, Albert Schweitzer, Benedict Spinoza and Aldous Huxley, as well as 12 unnamed people alive at the time Maslow did his research.
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