Sandton's latest entrant is The Maslow, a hip, designer offering by the Sun International hotel group that opened at the end of 2012, offering 283 rooms in an urban park setting.

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Maslow helped a bit by giving a list of people he felt had reached self-actualisation: Abraham Lincoln, Thomas Jefferson, Albert Einstein, Eleanor Roosevelt, William James, Albert Schweitzer, Benedict Spinoza and Aldous Huxley, as well as 12 unnamed people alive at the time Maslow did his research.

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Psychology courses introduce students to Maslow's "hierarchy of needs, " a pyramid diagram created by the American psychologist Abraham Maslow.

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But Ms Maslow says government work can expose contractors to a greater risk of litigation, because a company may have unwittingly failed to comply with government regulations.

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You can worship at the Maslow Pyramid as much as you like, but nothing drives sales like a commission.

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