Indeed, Zynga has even referred to itself as an analytics company masquerading as a gaming company.
Square is very much a tech company, not a sales company masquerading as one.
Another example of political folly masquerading as public health is the role of the Agriculture Department.
WSJ: The Experts: What role should government play in combatting obesity?
This includes opinion polls masquerading as economic stats like consumer confidence, or business confidence.
By 2004 it had become clear that he was a classic Dixiecrat masquerading as a Republican.
There's a lot of mischief and manipulation on the Internet, masquerading as fact or as casual commentary.
Sometimes the show feels like an episodic series masquerading as a story with a longer narrative arc.
That confirms this tax scheme was never more than a tax-hike masquerading as a public health measure.
FORBES: Taxes On "Fatty Foods", And Their Unintended Consequences
The result: GE looks less like a hedge fund masquerading as an industrial company than it used to.
Practically all were closed-end fixed-income securities, preferred stocks or some other form of fixed-income product masquerading as stocks.
Instead this was a web dialogue with animations masquerading as the Windows My Computer screen and an AV dialogue.
But by 1968, he was effectively a Dewey Republican masquerading as a hard core conservative living in New York.
The Playbook feels like a lab experiment masquerading as a commercial ready product.
It is the crudest sort of technocratic corporate welfare masquerading as international development.
The Americans were brought out of Iran masquerading as crew members of a fake Hollywood sci-fi movie scouting locations.
But as my Bain story shows, PE all too often resembles a compensation structure masquerading as an investment.
This time the trickster was a white man masquerading as a black woman.
If you did not look too closely, this mofongo relleno could have passed as a chicken potpie, with the cassava masquerading as pastry crust.
Machines inside of your network can be partially concealed through IP masquerading (the version of Network Address Translation most used in Linux).
Tell Me How It Ends is an op-ed masquerading as a game.
FORBES: How I Tried to Bomb Iran into the Stone Age: Part II
Foods masquerading as drugs are the hot spot in the packaged-food business.
There are hundreds of local police, fire and general employee public pensions that are being preyed upon by brokers masquerading as pension experts.
FORBES: Murders and Pensions: The Need for Forensic Investigations (March 28, 2006 )
As recent history has sadly demonstrated, there are far too many con artists, fraudsters, scamsters and financial morons out there masquerading as know-it-alls.
But since the local-food movement looks suspiciously like old-fashioned protectionism masquerading as concern for the environment, helping poor countries is presumably not the point.
What they do not know, is that some of these practices are bad habits, masquerading as efficiency boosters, because their real consequences lay hidden.
The result is grand strategies based on guesses masquerading as fact.
FORBES: How Traditional Automakers Can Still Win Against Google's Driverless Car: Part 5
Unlike Shields Up, Security Check also scans for approximately 60 Trojan horses, which are malicious programs masquerading as other applications that you might unwittingly download.
CDOs to a Hollywood madame masquerading as a wholesome, all-American girl.
ECONOMIST: Not all triple-A ratings inspire total confidence
The movie is a horror film masquerading as a historical pageant.
Many of the users who complained are from Europe and at least some of the spam messages are scams masquerading as messages from European gambling sites.
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