Blogger Dan Nosowitz, tongue planted in cheek, declared the Mini's trade-paperback size will make it a more highbrow option for e-book lovers than the smaller Kindle Fire, which more resembles a mass-market paperback.

CNN: Do people really want a smaller iPad?

The book was a smash (as classics go), selling 30, 000 copies in hardcover and 40, 000 in paperback, even though that edition cost twice that of the mass-market Penguin paperback.

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