It means looking at radically new industrial processes which simply replace previous kinds of industrial manufacturing with sophisticated bionumetics and nanotech approaches, to cutting down the materialintensity and energy intensity of production, this is the kind of thing you need to do to stay competitive in the modern world.
What Rand and his colleagues found is that at the right intensity, when light is traveling through a material that does not conduct electricity, the light field can generate magnetic effects that are 100 million times stronger than previously expected.