She described how her fierce maternal instinct kicked in after giving birth, which was both terrifying and exhilarating.

CNN: When motherhood becomes a nightmare

Kat Gordon, founder and creative director of Maternal Instinct, an agency of creative problem solvers for marketing to moms, intends to make us aware.

FORBES: From Pink Quotas to Pink Ghettos: Opportunities Abound

She came from the Gladys Porter Zoo in Brownsville, Texas, where she was born Jan. 29 to a first-time mother who showed little maternal instinct.

NPR: Grunting Ohio Zoo Workers Act As Moms To Gorilla