Mathew Ingram, senior writer at GigaOm, a leading tech blog network, agrees with Banerji.

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" Social media critic Mathew Ingram, blogger at GigaOm, wrote, "Why is the NYT waiting until 2011?

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It relies on display ads like a traditional media company, points out Mathew Ingram at GigaOm.

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Mathew Ingram at GigaOM for the moral quandaries of tech (and journalism).

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The misleading pitch led Mathew Ingram at GigaOm to ask whether the app is a futuristic invasion of privacy.

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Even the most informed bloggers on the Internet, like GigaOm's Mathew Ingram, A-list blogger Jeff Jarvis and Columbia University's Emily Bell all discovered "Kony2012" through their kids.

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They will be left with fewer readers (Mathew Ingram estimates that they have lost 15% of their audience since they instituted the paywall), a worsening financial position and a diminished brand.

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"(It's) not clear so far whether Apple's new textbooks will be open formats (ePub etc.) or only in Apple format, " Mathew Ingram, a senior writer for the blog GigaOm, posted on Twitter after the event.

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In this future of media, as Mathew Ingram wrote at GigaOm, big data meets journalism, in the same way that startups see data as an innovation engine, or civic developers see data as the fuel for applications.

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