There's an underlying level of sadness to her performance that somehow never manages to get mawkish.

CNN: Review: 'Slums of Beverly Hills' on-target with comic realism

The 2013 list included a disproportionate set of vowel-laden words including buncombe, cerulean, dragoon, fantods, chelonian, mawkish, natter, persiflage, troglodyte and winkle.

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As a Harvard man, he did not wish to sound mawkish, but nor did he want to upset some of his most devoted supporters.

ECONOMIST: Cleveland Amory | The

It sounds mawkish, but perhaps not if you are a bullfighter.

ECONOMIST: Manolo Chopera

Frank takes pains to avoid not only the auto-denunciations of so many left-leaning Nixon biographers but also the mawkish fealty of a smaller biographical band on the right.

NEWYORKER: Wag the Dog

Through a measured use of suspense, Mr Guterson slowly draws the reader into his moral tale, which is moving without being mawkish and stops short of emotional manipulation.

ECONOMIST: Nostalgia fiction

The online ad has been viewed by more than two million people, with the viewers who left messages on the YouTube page divided over whether it is genuinely moving or simply mawkish.

BBC: Ad breakdown: The John Lewis Christmas ad

It is mawkish and it attempts to resurrect an appeal in a type of Britishness that the 1960s laid to rest but which Bond has been giving moth-to-mouth ever since, never more so than here.

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The film, which tells the story of a young man who returns home after getting in trouble with a drug dealer, was released in the crowded holiday season to dismissive reviews that labeled it mawkish, dull and discombobulated.

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