"Lindemans represents consistent quality year in, year out, " says Park, who marketed such products as Maxwell House coffee and Kraft cheese before joining Southcorp.

FORBES: Chateau Southcorp

Smirnoff discovered their glorious past and re-energized their marketing team. (Smirnoff invented purified vodka in the old country and went on to introduce vodka to the U.S.A.: rumor has it they invented the martini.) Maxwell House coffee did the same to halt a decade-long sales decline.

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For decades, many Jewish families in the U.S. also shared the same written blueprint for their Seder celebration: The Maxwell House Haggada, so-named because it was printed by the popular coffee brand and given away free.

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