But we went to get another tape measurer. (Laughter.) But all kidding aside, they asked about the program, the guys working the aisles, the women working the aisles, they asked about the program.

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While the market for translating online video in particular makes up a smaller unquantified subset of the larger industry that provides translation services in all contexts, consumption of online videos continues to increase rapidly. 181 million Americans watched 37 billion online videos in April 2012, according to web measurer comScore.

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