Things like measuring and reducing attack surface, self-defending data, damage-potential effort ratios, fully homomorphic encryption, and end-to-end message confidentiality.

FORBES: Work will find a way: manage the true risk

To play a leadership role in setting strategy within the enterprise, CMOs should insist on data-based decision-making, and measuring marketing ROI to determine the financial returns on their marketing investment.

FORBES: Is Marketing Too Undisciplined For Its Own Good?

Last year, Harry Kat, a professor at City University's Cass Business School in London, and three others used American stock and bond data from 1970 to 2003 in thousands of simulations measuring risk and return on ten-year Treasury bonds, alone and in more diversified portfolios.

ECONOMIST: Buttonwood

We feed the factors into the equation, measuring them using forecasts for 2005 where possible (in four cases) and latest data for slower-changing indicators, such as family life and political freedom.

FORBES: Do Irish Immigrants to the Bay Area Feel Guilty for Living in Such an Amazing Place?

Crowdfunding platforms can also be real sources of data about job creation that can can be driven by the funding of small businesses- thus measuring the jobs impact of crowdfunded capital.

FORBES: Can Crowdfunding Create Jobs and Will The Government Help?