The European mission will instead study the influence of dark energy by looking for subtle distortions in the way galaxies appear as they line up on the sky, and by measuring the patterns in the three dimensional distribution of galaxies through time.

BBC: Dark discussion ahead for Europe and US

By measuring every move, heartbeat and step and relaying that to a coach on the touch line in less than a second, the technology enables a better understanding of the physical and physiological impact on the team, or any individual, during a game or training session.

ENGADGET: Adidas miCoach Elite System set to equip all MLS teams in 2013, creates world's first 'smart league'

Measuring your age and gender today could turn into marketing to your weight, race, or emotional state down the line.

FORBES: What do Jell-O, Kraft, and Adidas Have in Common? They All Want to Know Your Face