As in restaurant, a brand or an organization must invest a little time and effort in the definition of a strategy for their presence on social media: objectives, budget and team.

FORBES: Restaurants Are Like Facebook

This is why I always advise those who want to have a social media presence to think carefully about their intentions and objectives before opening an account.

FORBES: Personal Branding Is A Leadership Requirement, Not a Self-Promotion Campaign

As organizations all around the world take stock of the achievements and outcomes of the implementation of the Beijing Declaration, UNESCO and its major international partners believe there is a need to emphasize the role of media to achieve the objectives of the Declaration.

UNESCO: Communication and Information

Mr Westendorp faces a huge agenda: the creation of a common air-traffic control system, free media and reformed police forces, to name just three objectives (all of which the Serbs resist).

ECONOMIST: The disunited state of Bosnia