Gene DeWitt, president of media buyer and consultancy DeWitt Media Strategies, isn't so sure.
"This is more of a circle-the-wagons approach to sports programming, " says media buyer John Rash .
I'd venture to guess even the winning media buyer would have preferred her free cocktail.
"I think it's smart, just plain smart, " says Gene DeWitt, president of media buyer and consultancy DeWitt Media Strategies.
"The pie is only so large, and you're having to split it, " said Jason Maltby, a media buyer at Mindshare.
The latest uproar will likely unnerve advertisers further, one media buyer said.
But there is one parallel between the life of a media buyer in the 1960s and today: Media buyers today still mostly measure success via simple exposure.
She joined AllPolitics in May 1998 after working as a media buyer for political campaigns and as a writer for National Journal's Hotline newsletter and an associate editor and producer for the company's Cloakroom Web site.
Another media buyer said ABC's GMA stole some ad dollars from "Today" during this year's just-completed "upfront" ad-sales process because GMA's ratings are up significantly this year and its ad rates are less expensive than the "Today" show.
Trust, transparency, social media and buyer control have fundamentally changed marketing and sales.
It became the most important strategic partner, and not just a buyer of media time.
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A. and stints as a media analyst at CIBC and a digital buyer at NBC--he told his fantasy buddies that he could no longer play for cash thanks to the NFL's strict gambling rules.
Would a Google system ever have a buyer take money out of Google media and allocate it to Microsoft, Yahoo, Apple or other supply-side aggregators?
Local media reports have fingered Baidu as a potential buyer.
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Buyers are far more responsive to social media messages around relevant topics initiated by the sales person or the buyer.
News Corp. folks wanted to hold an auction--there were five serious media suitors in line--but Saban says he favored identifying a buyer for whom the assets were the best fit.
Seesmic Social is a suite of social media management applications, available on your mobile, desktop, and web specifically for the Buyer Enablement portion of the Buyers Journey.
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