In October 2002, the National Journalism Education Association named Savidge its Media Person of the Year for his support of scholastic journalism.

CNN: Anchors & Reporters

To get going: If you have a marketing-driven social media plan, that's a start. (If not, see Time's person of the year award for 2010.) Now layer in content that attracts potential candidates--company news, color commentary from employees, video of the work environment and of course job information.

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