You go to the gym, it had some old rusty weights, a medicine ball.

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There's also a sturdy 12-pound medicine ball, a collaboration with Chicago's Horween Leather and Context, a retailer in Madison, Wis.

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That led to the stint as medical groupie on the Medicine Ball Caravan rock tour, his involvement in a half-baked concert film that came out in 1971 and then his first trip to India.

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Now I don't know about you, but I would prefer to be repeatedly hit over the head with a 40 lb. medicine ball than listen to "Gangnam Style" one more time, though it is essentially the same sensation.

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"Through sports medicine and sports science, we can concentrate on how do we shave millimetres off so the ball goes in instead of hitting the post, " he explained.

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