To find under-monetized domain names, think of characteristics that give domain names inherent value (usage, memorability, industry-relevance, brand-able etc.) .

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Because she writes for the FT, Kellaway was compelled to complain about the lack of memorability of the logos for British banks.

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You give the thought more energy and memorability.

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Regardless, "it's likely to be a very memorable ad, whether it is widely liked or not, and memorability is a prerequisite for an effective ad, " he says, drawing on knowledge of the company's past creative.

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