Cebuhar, a Sears merchandiser who manages 500 hard-good items up for auction on Ebay.

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Sanrio, the Japanese merchandiser he founded in 1960, is responsible for the Hello Kitty fad sweeping Asia.

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There was also a ten-day Mediterranean cruise for a senior merchandiser and his wife, picked up by H.

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But now that Japanese discounters such as Don Quixote, a general merchandiser, are playing the same game, the wholesale industry has begun to consolidate.

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Although most of Couche-Tard's U.S. stores now are ones with gas pumps, Bouchard thinks he learned to be a merchandiser in Canada by not having that crutch.

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Some chains, such as Target, an American mass-merchandiser, compete against Wal-Mart with a more carefully edited selection of goods and employ top designers for some own-label goods.

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The Supreme Master, 46, is an elegant hostess--and clever merchandiser.

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"I wouldn't be surprised if Europeans start exporting these 'officially unlocked' phones to other countries, " says Ty Liotta, a senior merchandiser at ThinkGeek.com, an online store that specializes in importing tech-oriented gadgets.

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If this seems a harsh assessment, then consider this: until the recent hiring of Mark Hurd (who at NCR and HP proved himself an operations guy and a merchandiser rather than an innovator) the last president of Oracle was Chuck Phillips, who came from Morgan Stanley.

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