Dubbed simply "The Cloud, " the structure would consist of two 400-foot tall mesh towers that are linked by a series of interconnected plastic bubbles, which would themselves house an observation deck inside and be used to display everything from Olympic scores and highlights to a "barometer of the city's interests and moods" outside (that latter bit comes courtesy of the group's partnership with Google).

ENGADGET: Digital 'Cloud' could form over London for the 2012 Olympics