The text message format puts a limit of 160 characters on each poem, which tests the ingenuity and creativity of the poets.

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In addition to security and speed, SWIFT offers a standard interface to reach pretty much any bank in the world with a standard message format to provide completely automated processing of payments, straight-through processing (STP) in industry terminology.

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Yet there is something of a blind spot among marketers and HR who hold to the belief that they should communicate their message in the language and format that tradition has handed down.

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For brands the GIF is an appealing advertising method due to the eye-catching nature of the format along with its ability to convey a message quickly.

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