Like the architect Robert Venturi, they're cultural plunderers, mix 'n' matchers, thrift store assemblers and meta-narrative dissemblers.

FORBES

The saga seems to have distilled the formative anxieties and agonies of womanhood into a meta-narrative to accompany the real, and often less fantastic, narrative yearning of life.

FORBES: Medialand

Things get awfully meta awfully fast when you pull this narrative thread: SmartWater wants to reach a hip crowd, so they craft a video that mocks the conventions of virality, and almost immediately an arbiter of hip takes the handoff and enviralizes the thing, even as she scorches its cynicism.

FORBES: How not to help an advertiser not make a viral video (I know, it confuses me too)