What makes swimming sensation Michael Phelps a marketer's dream is that he encompasses it all.
Michael Phelps has traded in his swim flippers for a set of golf clubs.
It's nice to have someone like Michael Phelps interested in the game, it's great for golf.
The American swimmer Michael Phelps and Jamaican sprinter Usain Bolt have the most powerful brands.
Long before there was Michael Phelps, Carl Lewis was the hero of the Baby Boomer generation.
This approach differs radically from the high-mileage, high-intensity philosophy of Michael Phelps's coach, Bob Bowman.
The money will go to the Michael Phelps Foundation to benefit the Boys and Girls Clubs.
American awareness of Patrick is comparable to that of Michael Phelps and Troy Aikman.
Granted, Michael Phelps would then promptly drink the pool to reach his daily caloric intake.
Even Olympic swimmer Michael Phelps cited Jeezy's music as inspiration for his streak of eight gold medals.
The world watched in awe as American swimmer Michael Phelps became the most decorated Olympian of all time.
Instead, it reported that Ryan Lochte won the gold medal in the 400-meter individual medley, beating Michael Phelps.
Michael Phelps has a good shot to win the first swimming gold in the 400-meter individual medley Saturday.
The U. S. Olympic Committee announced swimmer Michael Phelps and runner Allyson Felix as Athletes of the Year.
FORBES: U.S. Olympic Committee Names Phelps And Felix Athletes Of The Year
Beijing had some very interesting characteristics: Michael Phelps swam live during prime time, gymnastics was live.
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Michael Phelps tweeted back -- so some breaking news for all of you.
Also scoring big headlines--and much of the world's attention--was swimmer Michael Phelps, the athlete who's more dolphin than man.
Olympic swimmer Michael Phelps is almost a perfect sports hero for our time.
Michael Phelps is the first male swimmer to win gold in the same individual event in three successive Olympics.
Goddard, who was sixth in Beijing, outlined his plans to get closer to American duo Michael Phelps and Ryan Lochte.
American swimmer Michael Phelps was recognized with the Laureus Academy Exceptional Achievement Award, which was handed out for the first time.
All you need to know about the summer games in Beijing is that swimmer Michael Phelps has won the gold medals.
Michael Phelps has sworn that his career in the water is over.
Ross compared Walsh-Jennings's and May-Treanor's domination to Michael Phelps in the pool.
Noticeably absent from the list this week is two Olympic titles like the Opening Ceremonies and a Michael Phelps special, that are only available on DVD.
The only athlete bigger than Bolt at the 2008 Games was swimmer Michael Phelps, who won a record eight gold medals in Beijing.
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The swimming rivalry of Michael Phelps (27, with 268, 500 Twitter followers) and nemesis Ryan Lochte (27, with 130, 000 followers) should be another youth magnet.
Michael Phelps became the most decorated Olympian ever, setting a record with his 19th medal after anchoring the U.S. men's 4x200-meter freestyle team to gold.
Phelps used the bonus money to start the Michael Phelps Foundation.
FORBES: Michael Phelps Locks Up Olympic Immortality And Post-Career Millions
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