That creates job at Goldman Sachs and Morgan Stanley, but not for Middle America.
Marketing and advertising, Herbert says, are reaching out to the "forward edge of middle America"--whatever that is.
Now Allergan, maker of Botox, wants to spread fear of "brow furrow"--age-related vertical lines between the eyebrows--to middle America.
Bill Clinton sold himself as a New Democrat who felt Middle America's pain.
Teenage girls in Middle America are learning about making out with other girls...
"We're going to focus on selling higher-margin services to middle America, " he says.
As for Middle America, a "first girlfriend" would still be a hard sell.
"Middle America thinks we're stealing your social security numbers, raping your children and breaking into your bank account, " he says.
Middle America has totally embraced urban music in the last 12 months, according to Toussaint Davy, editor of Tense magazine.
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She may not be a recognized name in middle America right now, but by this time next year, she will be.
Mr. Gaffigan, whose act plays in colleges and downtown clubs as well as it does in Middle America, has mixed feelings.
As Washington prepares to revisit the subject of health-care reform, perhaps some fresh experience from Middle America would be of value.
It would be tempting to conclude that Mrs Clinton's image-makers have successfully disguised her ambitious side, conning Middle America into identifying with her.
But unlike angels in Silicon Valley, New York and Boston, those in Middle America tend to be skittish until someone jumps in alongside them.
When it comes to addressing middle America, there is something missing.
But the past year has seen better performance across Middle America.
For the second part of the installation, Critchley shows video segments from his 1988 trip to abandoned, un-built nuclear power sites and facilities in middle America.
Mexico and its migrants loom much larger than Canada as a bugbear in middle America, but both countries are affected by declining support for an integrated North America.
By the time middle America catches on to a new style--say, slingback sneakers that slip on and have a strap in back--Skechers has a lower-priced lookalike in stores.
But never mind: another round of apologies, and Middle America's churchgoing fans will settle back in front of the tube, ready to be shocked by the next scuffle.
Penney, was disdaining the way Middle America likes to shop.
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Wall Street is hemorrhaging as Middle America tightens its belt.
Danny Bowien, the thirty-year-old Korean-born chef and main owner of Mission Chinese Food, grew up in Oklahoma eating the Chinese dishes of Middle America, fried rice and lo mein.
"Obama is the perfect family man, with a beautiful wife and children straight out of the Saturday Evening Post", the home of Norman Rockwell's idealised images of Middle America.
The Great Plains in middle America were, millions of years ago, great inland seas where organic matter deposited eons ago has matured into valuable oil and gas pools today.
While small banks in Middle America have little, if any, direct exposure to Europe, no one is itching for a repeat of the 2008 crisis emanating from across the Atlantic.
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Five or ten years from now Chinese firms that have found their place, leveraged their formidable manufacturing prowess and mastered Western-style marketing may well become household names in middle America.
It has been brought about by supply-side economics, tax cuts for the rich paired with reductions in services for middle America, outsourcing jobs, and deregulation of the financial and polluting industries.
Still, the group's bad-boy image resonated with middle America.
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