According to Rein Strijker, the company's director of orphan-drug development, the promise of an exclusive market in America justified the costly and complex business of making the product (which is harvested from the milk of genetically engineered rabbits).
The Bournville so called 'Centre of Excellence' will work on new product development for brands such as Cadbury Dairy Milk, Toblerone, Green and Black's and Suchard.