It is also a time for the community to light candles, dress in their best clothes, invite friends for parties and eat traditional foods, including Indian sweets such as barfi, a milk-based candy, and ghoogra, a pastry made of cereal and sugar.

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Kotb had singled out their signature PMS bar (Peanut Butter, Milk Chocolate, Salty Potato Chips) as her favorite candy bar, but they make plenty of other stuff.

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