In other words, milking the cash cow, but with ever smaller returns year over year.

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Google is milking this cash cow for all it is worth, but in order to find more paid search advertisers, it could still improve.

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Her successes milking a cash cow that is Cosmopolitan, forging partnerships with dominant brands like Oprah Winfrey and the Food Network required relatively little imagination or tolerance of risk.

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Instead of investing in PDVSA to increase production, Mr Chavez has treated it as a cash cow, milking its funds to finance his social spending on housing, healthcare and transport.

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