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Former millinery favourite of the Princess of Wales, John Boyd is responsible for fashioning a new headpiece for Franklin D.
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For these women, millinery has become a second career, born out of a shared epiphany: "I want to make hats!"
CNN: Crowning glory: The art of Kentucky Derby hats
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They each took classes, apprenticed under other hat makers or worked off of a basic sewing knowledge and taught themselves millinery.
CNN: Crowning glory: The art of Kentucky Derby hats
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Inspirations for the hats come from their customers, but Conti is especially influenced by the glamour of 1930s and 1940s millinery.
CNN: Crowning glory: The art of Kentucky Derby hats
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In 1973, he bought Claire's Boutiques, a handful of Midwestern millinery outlets.
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Perhaps it is an escape from her daily life, or even daily persona, that lies behind the feminine mystery of Derby millinery.
CNN: Crowning glory: The art of Kentucky Derby hats
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Women attending the race keep custom clothiers in business, with eye catching clothing and millinery extravagance, a sea of silk, chiffon, sateen, and lace.
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Ms. Kiely started out in millinery in 1992, but stopped making her simple hat designs after her father pointed out that nobody seemed to be wearing hats anymore.
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Meanwhile, the Refinery Hotel, located in a former hat factory in the Garment District, has suffused its design with nods both to the millinery and the building's Neo-Gothic exterior.
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Without the benefit of a large brand name behind them, small private labels like ILF and Ellen Christine Millinery must work twice as hard to be seen and worn.
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It means e-mailing photographs and mailing swatches of outfits to match the hats, hours of chatting on the phone and even using software to "try on" a hat (a feature Siverson's website offers) or a virtual "sitting room" with everything from a "millinery mugshot" to photos of the hat in progress on Conti's site.
CNN: Crowning glory: The art of Kentucky Derby hats