Sport seats come standard on the MINI Cooper S Coupe and John Cooper Works Coupe variants, as do the color-contrasting roof and speed-sensitive steering.

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At 146.8 inches long and 66.3 inches wide, the Coupe is almost as long and wide as the MINI Cooper S Coupe and MINI John Cooper Works Coupe (147 inches long and 66.3 inches wide), though it sits a full inch lower than either.

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The car itself is based primarily on the MINI Cooper S, with similar front and rear styling and the l.6-liter four-cylinder turbo engine that debuted in the 2011 MINI S. (The engine gets 181 hp and up to 192 lb-ft of torque, with a 0-to-60 mph sprint of 6.6 seconds.) Fuel economy ratings are 35 mpg on the highway and 27 mpg in the city under the manual transmission variant.

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Last year GM 's (nyse: GM - news - people ) Chevrolet Corvette as well as new entries like BMW's Mini Cooper, the Lincoln Aviator and the Volvo XC90, were sold almost exclusively to individuals.

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Fiat's closest competitor is likely the Mini Cooper, from BMW, another iconic minicar reborn.

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More are on the way -- the talk of this year's big Detroit auto show was all about "crossover" vehicles such as Ford's new Edge and Acura's RDX, while even Mini is planning to build a wagon version of its beloved Cooper hatchback.

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