At CES MIPS displayed two tablets from Cruz, the T103 and T301.
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"The only American company making any money on it is MIPS, " Vij says with a laugh.
The result: About a third of MIPS customers have been added in the last three quarters.
Vij then hit the road to reassure existing customers that MIPS will stay relevant.
Enter Intel and MIPS Technologies (MIPS, 7.43) in the battle to dominate with multithread processors for smartphones.
Crack open a set-top box or a DVD player and you'll almost certainly find a MIPS chip.
MIPS, by contrast, has long survived in the nooks and crannies that Intel's standardized designs couldn't reach.
The minimalist approach has helped MIPS find licensees selling processor for networking devices and other embedded devices.
Vij points to an all-in-one computer sold in China that runs Linux and uses a MIPS-based processor.
Some investors who trade on fundamental aspects of business may consider MIPS Technologies to be an interesting equity.
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The new Commerce decontrol proposal would allow the transfer of personal computers capable of processing 68 million mips.
Since the 2008 market crash, MIPS Technologies has been improving its balance sheet.
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Its Mips Technologies microprocessor is about as fast as an old 133-megahertz Pentium.
Founded in 1984 as MIPS Computer Systems, the company went public in 1989.
's MIPS is using a license model like ARM, and MIPS-powered smartphones are expected to be ready early in 2011.
The news is a shift for MIPS, which has long been associated with the world of embedded processors and supercomputers.
Below is a description of what MIPS had on display at the January Consumer Electronics Show (CES) in Las Vegas.
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War, famine, cruelty, disease and suffering will not be eradicated by mips, bits or bytes, even if things improve at the margin.
The miracle of the digital age is not just Moore's Law, because Moore's Law only predicts burgeoning supplies of MIPs and RAM.
He joined the company in January 2010 from Cavium Networks, a MIPS customer, where he led the broadband and consumer networking division.
Advanced Micro Devices ( AMD - news - people ), driving MIPS out of markets where it once thrived.
UK-based computer chip designer Imagination Technologies is buying US central processing unit (CPU) architect Mips's business operations and some of its patents.
It has been a wild ride for MIPS over the past year.
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The news comes even as MIPS reported progress in its efforts to capture more of the market for smart phones and tablet computers.
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Earlier this year MIPS showed off a pair of smartphones and tablets based on processors from MIPS licensees Actions Semiconductor and Ingenic Semiconductor.
Cavium Networks ( CAVM - news - people ), a MIPS customer, where he led the broadband and consumer networking division.
If investors strictly consider its financial metrics, MIPS may be undervalued.
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In March Vij hired another veteran chip designer, Ravikrishna Cherukuri, to lead MIPS' engineering efforts and to build a three-year road map for new products.
The 151N has a MIPS R5000 core with a 166MHz processor.
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Third, he says that Google recently decided to include the MIPS architecture as part of its software development kits for the next generation of Android and beyond.
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