San Diego-based Qualcomm has been refining mirasol since acquiring the technology from a startup in 2004.
FORBES: Qualcomm Gets A Fourth Mirasol Device: Taiwan's Koobe Jin Yong E-Reader
Mirasol displays eliminate the need for backlights by reflecting light between two conductive plates.
FORBES: Qualcomm Gets A Fourth Mirasol Device: Taiwan's Koobe Jin Yong E-Reader
It also has a number of side businesses including high-end mobile processors (Snapdragon), mobile broadband modules (Gobi) and energy-efficient mobile displays (Mirasol).
FORBES: Is Qualcomm's FLO TV Sale A Sign It Can't Develop Its Own Businesses?
Having a mirasol device on sale in Taiwan, where many computing components are made and gadgets are designed, could help popularize the technology.
FORBES: Qualcomm Gets A Fourth Mirasol Device: Taiwan's Koobe Jin Yong E-Reader
Although Mirasol was developed in America, the displays will be made in Taiwan, which has the skills, the suppliers and the economies of scale.
Qualcomm generates most of its revenues from licensing mobile technology and selling mobile chips to other companies but considers mirasol a potentially valuable side business.
FORBES: Qualcomm Gets A Fourth Mirasol Device: Taiwan's Koobe Jin Yong E-Reader
Its Mirasol displays have been waiting for years for mainstream acceptance.
FORBES: Is Qualcomm's FLO TV Sale A Sign It Can't Develop Its Own Businesses?
That said, the MEMS display sector is still quite small and still a ways from reaching the market (hello, Mirasol), which makes every appearance a bit more interesting than the last.
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Donald is now up to fourth in the race to qualify for the European Ryder Cup team and has no doubt that his debut in Detroit two years ago helped him win at Mirasol in Palm Beach Gardens, where he now owns a house.
Besides Pixel Qi, Qualcomm, Fujitsu, and Philips are trotting out their Mirasol (with a rumored Kindle destination), FLEPia, and Liquavista display demos, respectively, while LG Display is demonstrating its Metal-Foil e-Paper display for the first time on the Skiff Reader.
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