The exhibition ended Sunday without a sale, but Ms. Kinoshita sees it "as the starting point, not the end" of her mission to raise awareness of the difficulty of preserving important Japanese architecture.

WSJ: Selling a Piece of Old Japan, to Save It

Our mission is to help raise awareness, educate and support breast-feeding mothers.

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The Foundation will have to shift its focus away from the cyclist and push hardest on its mission to fight and grow awareness of cancer.

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We then launched our website ( www.smrtbrand.com) to deliver useful information for new parents, as well as build awareness of our mission and upcoming product launch.

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While gamification has helped many brands simply reach a deeper level of engagement with their customers, it bears consideration that games may educate, raise public awareness, and help change mission-critical behavior for many.

FORBES: Gaming Your Way To Better Health

"I just think it's a matter of removing the stigma of having a 'problem, ' which is sort of already happening, " said Yeager, who said he didn't write his essay as part of a mission to spread the word about drinking and young people but is thrilled if his story helps raise awareness.

CNN: Binge drinking 101: Learning to curb the college trend

The Multi One Attitude Foundation (MOAF), a charitable organisation that aims to use sailing as a means for education and awareness of key water sustainability issues, has joined with UNESCO, to promote a shared mission to raise public understanding of the urgent need to preserve and protect our ocean and fresh water.

UNESCO: Social and Human Sciences